DATA VISUALISATION
Project Type
solo project
Duration
4 Weeks
My Role
product designer(Data visualisation Design)
Project Overview
Turning Data Complexity
into Clarity
This project involved designing a public sector housing market report, presenting complex UK housing market data in a way that is both accessible and visually engaging. The aim was to help policymakers, stakeholders, and the general public quickly grasp key market indicators, long-term trends, and regional disparities.
The UK housing market is shaped by multiple factors — price fluctuations, regional disparities, buyer profiles, affordability challenges — which can easily overwhelm readers in traditional text-heavy reports. The challenge was to transform this mass of data into a cohesive, hierarchical, and visually intuitive format.
Approach & Methodology
Designing hierarchy, visuals, and layouts
Information Architecture & Hierarchy
Designed the narrative from macro to micro: national overview → regional disparities → buyer behaviour → policy considerations.
Established a clear visual hierarchy, with key indicators highlighted first, followed by supporting graphs and detailed commentary.
Data Visualisation Strategy
Line graphs for long-term trends (house price growth, affordability index).
Bar charts for comparisons (regional prices, buyer types, property types).
Geographical maps to highlight regional inequality and London borough variations.
Scatter plots & ratio charts to communicate relationships such as price-to-earnings divergence.
Layout & Design System
Adopted a grid-based layout to ensure consistency across pages.
Applied a blue-based colour palette, aligning with public sector and policy report conventions.
Optimised the design for cross-platform readability (print spreads, laptop view, tablet view).
Designing for Usability & Impact
Ensured key insights were immediately visible while allowing readers to explore deeper layers of information.
Balanced data density with clarity, avoiding visual clutter while retaining comprehensiveness.
Considered reader experience by supporting both quick scanning (executive summaries, highlight figures) and in-depth analysis (detailed charts, policy notes).
Outcome & Reflection
Transforming complex data into clarity, structure, usability, and future impact
01
Produced a policy-ready report that distills complex datasets into an intuitive, narrative-driven format.
02
Improved data comprehension and engagement through the deliberate use of tailored chart types (trend vs. comparison vs. geography)
03
Established a design hierarchy that guides readers from top-level insights to granular details.
04
Reflected on opportunities to expand this into an interactive dashboard for future applications.
Works
Sustaininvest
Waymate
Product Designer
Katherine Heo
© 2025 katherine HEO.
LONDON, GMT +0